Introduction

CNN Traveller Asia Pacific is a unique business and travel publication that combines reports from around the globe with the news values of CNN. The magazine runs issue-led travel features designed to appeal to the business and high-end leisure traveller and provides intriguing and insightful global coverage.

Due to the phenomenal success of CNN Traveller across Europe, the Middle East and Africa (EMEA), Turner Broadcasting Asia Pacific (ASPAC) launched an Asian edition of the magazine in 2006 to specifically serve the varied and local market.
Published bi-monthly, CNN Traveller ASPAC has an Asian flavour with sections dedicated to news and features from the region. At the same time, it retains key content from its sister publication, and continues to provide readers with stunning, photographically led reportage style journalism.
CNN Traveller ASPAC is divided into sections that mirror CNN’s on-air programming such as Business International, Talk Asia, Living Golf, Business Traveller, Design 360 and World Sport. This provides an impressively wide range of content for readers and reinforces the presence of the CNN brand throughout the publication.
The magazine contains regular contributions from leading CNN correspondents such as Brent Sadler, Richard Quest, Kristie Lu Stout and Hugh Rimington. It also contains the on-air programme schedule so viewers can tune in at home, in their hotel room or enroute.

Distribution

CNN Traveller ASPAC is designed to appeal to the frequent business and leisure traveller, and provides intriguing and insightful coverage of countries from Beijing to Borneo.

With a circulation of 30,000, the magazine is available to business and leisure travellers at key distribution points in Asia Pacific. CNN Traveller Asia Pacific is audited by BPA Worldwide.

Airlines:
Air New Zealand, Cathay Pacific, China Airlines, Dragonair, Korean Air, Malaysia Airlines, Pakistan Airways, Philippine Airlines, Singapore Airlines and Thai Airways

5 Star Hotels including:
Hyatt International, InterContinental Hotels, Marriott Hotels & Resorts, Mandarin Oriental Hotel Group, Raffles International, Shangri-La Hotels & Resorts, Starwood and Worldhotels

Newsstands:
Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, Taiwan and Thailand

Trade Fairs and Exhibitions:
Pacific Asia Travel Association (PATA), International Hotel Investment Forum (IHIF), Asia Pacific Economic Cooperation (APEC), World Travel Market (WTM), ITB

Profile

The 240,000+ readers of each issue of CNN Traveller Asia Pacific have the following characteristics based upon reader surveys conducted by the Travel Research Centre Europe (part of Taylor Nelson Sofres Group).

• 83% male
• Average corporate position VP/Director/Senior Partner
• Decision makers for their business & leisure needs
• Average annual salary US$170,000
• Average age 38
• Average 12 international journeys per year
• Average 3 days’ duration per journey

Sponsorship

The CNN Traveller Asia Pacific Sponsorship integrates both TV and
Print to reach an extensive affluent audience. The 60-day sponsorship
includes:

• A full colour double page spread
• Logo on the Front Cover of the magazine
• Logo on the contributor’s page
• Logo/Slogan will be incorporated into the CNN Traveller television
promo aired 3 times per day on the CNN Asia Pacific feed

The sponsorship is packaged at US$40,000. For more information,
please contact Shazeen Moledina at +65 6324 2386.

Advertising

Major international brands include CNN Traveller in their marketing schedules to communicate to their core audience

Clients:
CB RICHARD ELLIS
C MELCHERS BREITLING
EMIRATES
FRASERS HOSPITALITY
FUJITSU PC
GRAND HYATT HOTELS
MACAULAND HOLDINGS
MANDARIN ORIENTAL HOTEL GROUP
NOKIA
PANASONIC
SINGAPORE TOURISM BOARD
ST. REGIS HOTELS

Contacts

Editor
Dan Hayes
E-mail: dan.hayes@ink-publishing.com
Tel: +44 (0)20 7613-6949

Associate Managing Editor
Miran Shah
Turner International Asia Pacific Ltd.
E-mail: miran.shah@turner.com
Tel: +852 3128 3541

Managing Director
Gerry Ricketts
E-mail: gerry.ricketts@ink-publishing.com

Production Manager
Serene Wong
E-mail: serene.wong@ink-publishing.com
Tel: +65 6302 2481

Advertising

Associate Publisher
Shazeen Moledina
E-mail: shazeen.moledina@ink-publishing.com
Tel: +65 6302 2465

Business Development Executive
Tracy Ho
E-mail: tracy.ho@ink-publishing.com
Tel: +65 6302 2468

Cheryl Ho
E-mail: cheryl.ho@ink-publishing.com
Tel: +65 6302 2475

Key Accounts Manager
Millie Chan
E-mail: millie.chan@ink-publishing.com
Tel: +65 6302 2472

Ink Publishing Singapore 97B Amoy Street Singapore 069917
Tel: +65 6324 2386 Fax: +65 6491 5261
http://ink-publishing.com/magazines/CNN_Asia/emag
www.cnntraveller.com cnnasiapac@ink-publishing.com